First Aid

Services: Brand architecture. Visual identity development.

Client: Red Cross Serbia

Red Cross Serbia is one of the leading first aid training providers, offering first aid health and safety courses in the different fields (public, transport, workplace).

BlackBox task was to develop brand architecture for the first aid program and its subprograms. Inspirations came from the basic values of the Red Cross, such as sociability, tradition, humanity: “The purpose of human life is to serve, and to show compassion and the will to help others”.
As the next step, BlackBox defined brand architecture with the aim to organize the program’s portfolio. This enabled the harmonization of all subprograms within the First Aid program, which resulted in high recognition of those services of Red Cross Serbia.