AmCham Celebratory Year

Services: Design. Brand identity. Brand awareness. Visual identity development. Environmental branding. Production.

Client: AmCham Serbia

American Chamber of Commerce, a leading independent business association in Serbia with around 200 members, including the most successful American, international and local companies, through 2016 has celebrated fifteen years of engagement in improving the business environment in Serbia.

On the occasion of celebrating the fifteenth anniversary, BlackBox task was to upgrade and refresh fundamental AmCham brand identity. The inspiration came from the stars. “Look up the stars and not down at your feet. Try to make sense of what you see, and wonder about what makes the change”. The visual identity of AmCham 15th Years was created to reflect the strong message to society, uniqueness, attractiveness and grandeur of the undertaking symbolizing depth and immensity, as well as demonstrating the accessibility, openness and further progress in leading the change. The upgrade identity has been implemented through stationary, branding and gala event.