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Digital solutions are tools that make use of technology to streamline processes and open up new avenues for interaction with customers. They can help businesses remain ahead of the competition, meet customer needs more effectively and boost growth. It requires careful planning to determine and select the right digital solution. Here’s a look at some important aspects to take into consideration when selecting a complicated digital solution for your business.
Many digital solutions use a mix of innovative and scalable technologies that enable them to grow with the business and adapt to the needs of the company. However, this flexibility comes at a cost. It’s not unusual for successful solutions to create demand for expanded services, greater personalization and more variation. The problem for digital businesses is to enjoy complexity that adds value without sacrificing the complexity that doesn’t.
Complex digital solutions automate routine tasks. This lets employees spend less time on administrative tasks, and focus on more important tasks. They also enhance the handling of data and enable better decision-making, by monitoring information in real-time. Additionally they can help cut costs and allow for easier scaling of the business.
Sales professionals face difficulties in communicating the value of these capabilities. They require a plan to describe how the solutions will provide tangible rewards to meet specific customer requirements, and they need to be able change their value proposition as the demands of various customers change. Jeanne Ross is a principal researcher at the MIT’s Center for Information Systems Research and co-author of Designed for Digital: How to Plan Your Business for Sustained Success (The MIT virtual storage supporting dynamic content management Press, 2019). Follow her on Twitter at @mit_cisr.
