New Brand Identity of Suzana Peric

BlackBox team created a new brand identity of famous fashion designer Suzana Peric. The new brand identity of Suzana Peric as always has a sense of high fashion and elegance due to cultural and social associations that font causes in the eyes of the beholder. By the symbiosis of initials, double role of symbols is achieved: a direct association in the creative approach of creating identity through the use of initials and creating symbols of female attributes through the use of curved lines that are visually associated with the sensuality and elegance. This idea was further developed and applied to all the other corporate materials and luxury packages. A special part of this project was refreshing and reopening of the store at 63 Kralja Petra.

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