Project

Vladika and Luča


Client

Plantaže 13. Jul


The task of the agency was to create identity of print and outdoor campaign for new brands, two premium wines - Vladika and Luča. Wines are dedicated to the immortal monarch, bishop, philosopher, poet and ingenious writer of "Gorski vijenac" and " Luča Mikrokozma"- Petar Petrović Njegoš, commemorating the 200th anniversary of his birth. The idea for communications development in the campaign came from the emotional and spiritual influence that Njegoš had on cultural and social development of Montenegro country.


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