Capital Summit Belgrade 2015



The task of the agency was to develop visual identity of Capital Summit 2015 event, organized by NALED and the City of Belgrade. Development of visual identity was to serve as a platform that complements positive perception of the location and raises awareness of general business public, as well as Summit’s participants. Visualization and identity development of Capital Summit were inspired by windmills, as well as warm colors. These forms symbolize dynamism and agility, but also represent Belgrade as a dynamic, open, innovative and responsible city. Visual identity was transferred to different forms of communication such as space branding - Sava Center and numerous promotional materials. Happy colorful patterns that have brought dynamics and openness, permeate through all communication and visual elements. Conceptual signage enabled easier movement and deployment of participants in Sava Center, whereas special attention was paid to design and set-up of conference room where the main panel discussion was held.

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